WYMY To Simulcast On WZTK
March 30, 2012 at 7:00 AM (PT)
CURTIS MEDIA Spanish WYMY (LA LEY 96.9)/RALEIGH is adding a second 100,000-watt, FM signal to cover the GREENSBORO-WINSTON SALEM-HIGH POINT MSA. Beginning TUESDAY, APRIL 3rd, 100% of the programming now heard on LA LEY 96.9 will be simulcast on WZTK (LA LEY 101.1), which had previously broadcast a format of talk, news and sports as "FM TALK 101.1," but signed off MARCH 13th to prepare for this move.
VP/GM JON BLOOM said advertisers, listeners and Hispanic community leaders have been requesting this for years. "There isn’t a week that goes by when I don't get a handful of phone calls or e-mails asking why we don't put a live, local station like LA LEY 96.9 on the air in THE TRIAD. With the enormous -- and established -- Hispanic population there, it makes good business sense to give those consumers a big radio voice they can be proud of."