WCMQ Flips To 'Zalsa y Mas' As Z92/Miami
April 3, 2012 at 3:50 AM (PT)
SPANISH BROADCASTING SYSTEM has flipped Spanish Oldies WCMQ/MIAMI to "Z92 ZALSA Y MAS!" describing the station as "targeting SOUTH FLORIDA's young Hispanic adults in the highly sought-after 25-64 demographic." Z92 will air music including salsa from MARC ANTHONY, WILLY CHIRINO, OSCAR D' LEON and other tropical sounds from artists such as JUAN LUIS GUERRA and many more.
"We are very excited to introduce Z92 to SOUTH FLORIDA," stated SBS/MIAMI VP/Consolidated Sales FELIX LOPEZ. "With this refreshing of the brand and format we will meet the needs of the wide variety of Hispanics in SOUTH FLORIDA."
The on-air lineup will be announced soon.
"Our extensive research in the MIAMI market has confirmed that this covered segment was looking for a distinct format that fits the diversity, passion and energy of one of the hottest cities in AMERICA," said EVP/Programming JESUS SALAS. "We are certain Z92 will become an instant favorite in SOUTH FLORIDA."