RAB: Radio Revenues Down 1% Year-To-Date
June 2, 2006 at 12:31 PM (PT)
For APRIL 2006, radio's grand total spot and non-spot revenue dropped 4% when compared to APRIL '05. Local ad dollars for the month also fell 4% from APRIL of last year, while national revenues fell 7%. Total combined local and national ad sales revenue dropped 5% in APRIL '06 compared to APRIL 2005, while non-spot dollars rose 8%.
On a year-to-date basis, grand total spot and non-spot revenue for the first four months of 2006 slipped 1% when compared to those same months from 2005. Local ad sales were down by 2% and national ad sales figures remained flat for a total combined local and national ad revenue drop of 2%. Non-spot revenue for JANUARY through APRIL 2006 was the bright spot, jumping 9% over those same months from 2005.