Emmis Creates Social Impact Marketing Firm 'Incite'
April 6, 2012 at 5:29 AM (PT)
EMMIS COMMUNICATION CORPORATION has launched INCITE (inciteimpact.com) a full-service social impact marketing firm. EMMIS created a team focused on delivering high-impact social marketing programs for government agencies, corporate clients and not-for-profit organizations. INCITE represents the company's maturation into a provider of a broad array of cause and social marketing services.
INCITE counts among its clients the NEW YORK CITY, SAINT LOUIS and LOS ANGELES COUNTY Departments of Health, MTV, STATE FARM INSURANCE, ANHEUSER-BUSCH, LOWER COLORADO RIVER AUTHORITY and the AMERICAN HEART ASSOCIATION.
"Cause and social marketing expenditures have exploded across the country growing from $816 million in 2002 to $1.7 billion in 2011," said EMMIS Pres./CEO JEFF SMULYAN. "This growth is indicative of the heightened need for marketers to effectively communicate messages of societal importance. We've developed a phenomenal team focused on this important category and I'm excited about INCITE's potential to take the programs we design for current and future clients to the next level."
Learn more here.