NRG/Wausau-Stevens Pt. Names Ritch Cassidy Brand Dir., Mike Peot DOS
April 6, 2012 at 11:48 AM (PT)
NRG MEDIA/WAUSAU-STEVENS POINT, WI has appointed RITCH CASSIDY Brand Director and MIKE PEOT Dir./ Sales. CASSIDY, who previously spent 12 years at CLEAR CHANNEL/LINCOLN and OMAHA, NE, will oversee all programming and promotional execution on Country WYTE (Y106.5) and Top 40 WHTQ (HOT 96.7), effective immediately. PEOT, previously a radio sales consultant in the state, will sell advertising for WYTE, WHTQ, WBCV and WGLX, starting APRIL 17th.
"RITCH comes to our team with an incredibly diverse background," NRG MEDIA/WAUSAU-STEVENS POINT Market Manager CHARLIE THOMAS said. "On top of the many talents he possesses, he has a personality and wit about him that will allow him to fit seamlessly with the exceptional staff we already have in place. RITCH and I have worked together in the industry for years and I have seen him build brands into assets that are bigger than life and he’s the perfect leader to expand the on-air and online brand appeal of both Y106.5 and HOT 96.7"
"I have had the opportunity to work with incredible people in the past and am eager to work with this incredible team in WAUSAU-STEVENS POINT and further enhance the appeal of both Y106.5 and HOT 96.7," CASSIDY said. "We have an excellent starting point and I plan on working closely with the community to ensure our products are actively engaged in the marketplace to further connect with our listeners."
Regarding PEOT, THOMAS noted, "It’s an exciting time and I know that MIKE will be a tremendous leader to help us get to the next level in achieving our budgets and maximizing our cluster assets to our full potential."
"I am eager to jump in to this thriving market and work with this winning team of sellers!" PEOT said.