Lund To AFRTS: More Music, Less Talk And Sports On Broadcast Signals
June 5, 2006 at 12:08 PM (PT)
A LUND MEDIA RESEARCH survey of military personnel says that AMERICAN FORCES RADIO should reduce talk and sports programming and country music and increase pop, rock, and hip-hop music on its primary two broadcast frequencies.
STARS AND STRIPES reports that AFRTS officials will meet THURSDAY to discuss the research, which proposes creating two worldwide music stations, one for pop and rhythmic CHR with Hot AC, and another with classic rock, active rock, and some alternative, plus a third channel with talk available only in selected areas with three available frequencies.
LUND also recommends dropping sports play-by-play and the TOM JOYNER show, which LUND reportedly deemed "too controversial," putting that programming instead on the service's cable-only and dirct-to-home satellite channels. LUND also proposed centralizing programming in the U.S. and replacing local DJs with syndicated U.S. commercial shows with local news inserts and regional call-in shows.