GroupM Study Says 2011 Global Internet Ad Spending Hit $85 Billion
April 10, 2012 at 4:52 AM (PT)
Internet advertising hit $84.8 billion in 2011, representing a 16% increase over the previous year and accounting for more than 17% of all global measured advertising expenditures, according to a new report from GROUPM. NORTH AMERICA led the pack in terms of overall digital ad spending with an estimated $34.5 billion.
The study is part of GROUPM's media and marketing forecasting series drawn from data supplied by parent company WPP. It was released by LONDON-based GROUPM Futures Dir. ADAM SMITH and NEW YORK-based GROUPM Interaction Global CEO ROB NORMAN.
The study also predicted that in 2012 digital advertising spending will reach $98.2 billion globally, almost 16% more than this year. The figure represents almost 19% of all measured advertising investment. In the 2012 forecast, NORTH AMERICA once again ranks first with an estimated $38 billion in digital ad spending.
In the U.S., digital advertising spending hit $32.2 billion in 2011, representing a 22% share of the overall domestic market and a 12% increase over the previous year, according to the study. This year those figures are expected to reach $35.4 billion for a 23% share and a 10% increase over 2011.