Myxer Bolsters Sales Staff
April 10, 2012 at 3:20 PM (PT)
Ad-supported mobile music service MYXER has named DEREK J. RUDD Regional VP/East Coast Sales and SANDY WETZEL Regional VP/West Coast Sales, effective immediately. Also appointed were VARVARA ALTHOUSE as Dir./West Coast Sales and ALVORD R. REESE as Dir./Sales, Midwest.
Previously, RUSS was SVP at REAL NETWORK's GameHouse division, while WETZEL most recently was Dir./West Coast Sales at USA TODAY MEDIA GROUP. ALTHOUSE last worked at FORBES, while REESE spent time at INERACTIVE ONE and INFOSPACE.
"We are excited to welcome this dynamic group of sales talent to Myxer at this inflection point in our company’s history," MYXER Founder MYK WILLIS said. "Expanding our world-class sales organization to keep pace with the rapid adoption of MYXER Social Radio and other social entertainment offerings will allow us to continue delivering highly effective digital, mobile and social advertising opportunities to our brand and agency customers."
MYXER’s social entertainment offerings includes its Internet Radio platform, MYXER Social Radio, which recently surpassed 350,000 users since launching in late NOVEMBER 2011.