Lori Lewis On 'The Way That You Use It'
April 11, 2012 at 5:03 AM (PT)
People are always asking JACOBS MEDIA Dir. /Digital and Social Strategies LORI LEWIS, "Who is doing it right?" Meaning: "Who's maximizing the use of digital and social effectively?" In this week's MERGE, LEWIS showcases "TEAM OBAMA."
LEWIS noted, "Since his 2008 campaign, President OBAMA has tapped some of the best digital and social natives to elevate his message and in doing so has changed the way people get to communicate with politicians forever.
"And while 'TEAM OBAMA' understands each platform at their disposal provides opportunity, they too must be aware of every message sent out. Even the best can trip over their skills at times. In a must-see video, watch JON STEWART call the President out for his team coming off too hip -- and interfering with the brand."