Liquid Compass To Unveil New Technology At NAB 2012
April 11, 2012 at 12:39 PM (PT)
At NAB 2012 in LAS VEGAS, LIQUID COMPASS, in conjunction with their partner ADSWIZZ, will announce the release of several new advertising technologies for the LC Pro 2.0 streaming platform. These new features will give radio broadcasters more inventory to sell while making their streaming desktop and mobile players more interactive to attract and retain listeners.
"Our goal is to equip terrestrial and Internet radio broadcasters with the necessary tools to help grow their audience while monetizing new revenue streams," said CEO/Founder ZACKARY LEWIS. "No other streaming company offers the granular level of advertising and hyper-targeting features that are offered through the LIQUID COMPASS and ADSWIZZ integrated platform. Our options far surpass video pre-rolls and in-stream ads, while providing a highly customized streaming media player. In the end, we offer listeners more interactivity and advertisers more space to sell."