Skip Mahaffey Takes On 'Talent Coach' Duties
April 12, 2012 at 7:28 AM (PT)
WAGENVOORD ADVERTISING/RADIO WORLD, INC. Talk WTAN-A-WDCF-A (TAN TALK)/CLEARWATER-TAMPA and KLRG-A/LITTLE ROCK talker SKIP MAHAFFEY, tells ALL ACCESS that he now has a new title, "Programming Consultant/Talent Coach."
MAHAFFEY, who in addition to his daily talk show, writes a regular column for COMMPRO.biz, will be working with talent for the GULF BROADCAST GROUP stations, Hot AC WXCV (CITRUS 95) and Classic Hits WXOF (FOX 96.3)/HOMOSSA-CRYSTAL RIVER, FL.
According to Managing Partner for the stations, STEVE SCHURDELL, "One of the sad results of consolidation is that many large groups treat talent like a commodity rather than a valuable resource...investing in our staff is very important to grow and improve our stations."
He added, "SKIP is a talented, seasoned professional who really enjoys passing his knowledge and experience on to the younger guys breaking into the industry. Our guys know his background and can sense his passion, so they respond to his guidance and direction. Every week that SKIP works with our staff there's a noticeable, measurable improvement in their performance and attitude."