Abacast Launches Personalized Live Radio
April 12, 2012 at 1:57 PM (PT)
ABACAST is launching Personalized Live Radio, a new service that combines the live and local content of radio with music personalization features found until now only on Internet-based music services. PLR enables broadcasters the ability to preserve their differentiation from personalized playlist services with live topical and local content delivered by engaging on-air personalities, while adding music personalization features found in services such as PANDORA.
"All media is moving from a push model to a pull model, with users having a large say in what media they consume, how they consume it, and where they consume it," ABACAST CEO ROB GREEN said. "Personalized Live Radio enables broadcasters to offer a unique and relevant product for today’s consumer that combines the best of radio with personalization and interactivity."
Personalized Live Radio is targeted to be released in Q3 2012.
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