Lori Lewis Asks RAB Pres. Erica Farber About Her Social Imprint
April 16, 2012 at 5:58 AM (PT)
With the NAB meeting this week in LAS VEGAS, JACOBS MEDIA Dir./Digital and Social Strategies and MERGE author LORI LEWIS grabbed a few minutes with new RAB President ERICA FARBER, for an exclusive interview.
LEWIS and ran the "5 Core Zuckerisms" past ERICA, and who's got a lot to say about how radio and social media are hand-in-hand partners for a successful future.
FARBER commented, "Social media allows for stations to connect listeners throughout their various touch points and provide advertisers with the opportunity to deliver their message at the most relevant times of a listener's day."