Prospect Park Hires Ron Cerrito As Sr. Executive
April 16, 2012 at 12:06 PM (PT)
PROSPECT PARK hires RON CERRITO as a Sr. Executive in the company’s music division. CERRITO's track record includes WARNER BROS. COLUMBIA, INTERSCOPE, and EPIC RECORDS. He most recently was SVP/Promotion at WARNER BROS. RECORDS. Following the label's restructuring last SEPTEMBER, CERRITO launched his own company ALARM MUSIC GROUP where he was building and managing music careers. PROSPECT PARK will tap CERRITO’s decades long experience in management, marketing, and launching artists within the company’s Music Management and Records division.
PROSPECT PARK co-founders JEFF KWATINETZ and RICH FRANK, who made the announcement, said "RON has successfully launched some of the most well-known albums in pop culture history over the past 20 years. Our artists and platform will benefit from RON’s fresh ideas along with his great marketing mind and creativity."
CERRITO said, "I’m excited to join the executives and artists at PROSPECT PARK. In an industry where status quo cannot survive I believe that this company is poised to lead the charge into the next phase of the music business."
You can reach CERRITO at (310) 746-4913 or RCerrito@prospectpk.com.