CCM+E Revamps Sales And Marketing Staffs
Tim Castelli Promoted, Holly Lang Added, Charlie Rahilly Exits
April 16, 2012 at 10:57 AM (PT)
CLEAR CHANNEL MEDIA + ENTERTAINMENT has streamlined its marketing and sales group "to more aggressively pursue national multi-platform marketing initiatives that meet advertisers’ needs." Leading the revamped team will be TIM CASTELLI, who has been promoted to Pres./National Sales, Marketing and Partnerships; and HOLLY LANG who has been appointed SVP/Marketing Solutions.
Also part of the reorganization is the departure of 20-year veteran, Pres./National Advertiser Platforms CHARLIE RAHILLY.
In his new, expanded role, CASTELLI, previously EVP/Digital Sales, will oversee and ensure the close integration of the national sales and partnership operations for the key CLEAR CHANNEL National Platform divisions. LANG, who previously worked at CONDE NAST, will be responsible for conceiving and implementing innovative marketing programs for national advertisers, with a special focus on consumer brands. Also hired to the team is CHRIS MONTELEONE, formerly VP/Partner Strategy at MADISON SQUARE GARDEN, who has named SVP/Event Sponsorship Sales and Development.
"With these moves, we will have a real dream team in place to create and execute uniquely powerful multi-platform solutions for our advertising partners," CCME Chairman/CEO JOHN HOGAN SAID. "This is an entirely new way to leverage the unmatched national reach with local engagement capabilities of Clear Channel Radio Sales, Strategic Partnerships, Clear Channel Connections, Digital, event sponsorships and Premiere Radio Networks Sales supported by innovative programs and world class custom marketing insights.
"When we brought TIM on board a short time ago, we immediately recognized his potential to supercharge our marketing and partnership efforts across the board," Hogan continued. "He’s an effective, dynamic builder and leader of teams, and his creativity, innovation and experience will help our entire sales organization reach new levels of success. Expanding TIM’s leadership to include these additional complementary resources will enable us to capitalize even further on our unmatched reach, unique assets and powerful relationships so we can continue to deliver extraordinary value to advertising partners.
"We also look forward to having HOLLY and CHRIS add their expertise to the team as we build on this momentum by creating and implementing new, powerful and innovative marketing products and programs for national and local advertisers."
"One of CLEAR CHANNEL’s key priorities is to continue to deliver creative marketing programs that connect our advertising partners with their most important audiences in powerful ways," CASTELLI said. "With an unparalleled national reach of 237 million people, we can do things no one else can. I look forward to extending the successful efforts pioneered by our team under the leadership of JOHN HOGAN and BOB PITTMAN."
Charlie Rahilly Moves Out, Ken Dorsey Moves Up
Regarding RAHILLY's departure, HOGAN noted, "CHARLIE has been a valuable leader for CLEAR CHANNEL for more than 20 years, and he has contributed much to our success. He’s told us he’s eager to begin a new, entrepreneurial chapter in his career. We’re grateful for his leadership and many contributions, and wish him the best in his new endeavors."
Filling RAHILLY's shoes will be Pres./Traffic, Navigation and Mobility KEVIN DORSEY, whose duties will be expanded to include oversight of the operations of KATZ MEDIA GROUP and PREMIERE RADIO NETWORKS affiliate sales as Pres./National Media Groups.