ESPN Radio Inks National Deal With USC Football
April 16, 2012 at 12:17 PM (PT)
In ESPN RADIO's first foray into holding broadcast rights for a single college football program, the network has inked a multi-year deal for exclusive national broadcast rights for UNIVERSITY OF SOUTHERN CALIFORNIA football. The network says that the deal is only the second nationally-exclusive rights deal of its kind, after IMG SPORTS' contract with NOTRE DAME. The TROJANS have been airing on a network with ESPN Sports KSPN-A (710 ESPN)/LOS ANGELES since 2006; the new deal also includes Spanish-language rights for ESPN DEPORTES RADIO.
"We have had a long relationship with USC which has proven to be an excellent one in many ways," said ESPN RADIO SVP, Play by Play & Talent Planning TIM MCCARTHY. "We will work closely with USC to develop ancillary marketing opportunities to touch USC fans everywhere."
"USC and the TROJAN football program are extremely excited to have all of our home games carried nationally by ESPN RADIO," said USE Athletic Dir. (and former quarterback) PAT HADEN. "To partner with ESPN RADIO and have the USC brand distributed at this level is a fantastic opportunity to reach TROJAN fans throughout the nation. It is also immensely important that we will be able to reach our Hispanic fan base throughout SOUTHERN CALIFORNIA with ESPN DEPORTES."
"This agreement with ESPN RADIO will provide tremendous, unprecedented exposure for USC football and it will help elevate the USC brand," said USC SPORTS PROPERTIES VP/GM DAN SHELL. "It will also benefit our sponsors by providing them with a nationally distributed platform to connect with their target audience." USC SPORTS PROPERTIES, owned by ESPN regional rival FOX SPORTS NET, will continue to hold local ad sales rights in packages.