Media Monitors Offers Local Internet Monitoring Service
April 16, 2012 at 12:32 PM (PT)
MEDIA MONITORS is now offering local Internet ad tracking intelligence in the suite of analytical services already offered for Radio, TV, Cable and Newspapers. The new service tracks local online display advertising by placing data collection equipment physically in the markets they monitor.
Pres./CEO PHILIPPE GENERALI commented, "According to BIA/KELSEY, U.S. Local Online Advertising is projected to grow from $21 Billion in 2011 to almost $40 Billion by 2016. They project an annual growth rate of 12.7%. MEDIA MONITORS had to be there, so we created our new service Local Internet. We’ve built the ultimate strategic weapon to help our clients get a bigger slice of the growing local online advertising pie."