New Arbitron Subscriber-Only Policy Impacts March PPMs
April 16, 2012 at 4:04 PM (PT)
If you check out TODAY's latest PPM results from NASSAU-SUFFOLK, for instance, and notice that only six stations have ratings listed, it's not that all the others in the market have gone dark. It is, in fact, a reflection of ARBITRON's new subscriber-only policy that eliminates all non-subscribing stations from the rankings (NET NEWS, 4/3).
The new ruling's impact has also been felt in MIDDLESEX-SOMERSET-UNION, which lists only four stations, and SAN JOSE, which lists only seven stations. All of the day's ARBITRON PPM ratings from subscriber-only stations, can be found here.