Cumulus And Nielsen Expand Relationship
April 19, 2012 at 7:36 AM (PT)
Expanding on a long relationship for sales representation, CUMULUS MEDIA and NIELSEN have now included CUMULUS radio stations using BDS exclusively.
CUMULUS MEDIA SVP DENNIS GREEN said, "Our stations need the most reliable research and this arrangement with NIELSEN accomplishes that and allows us to continue providing the most compelling content on radio."
"We look forward to sharing BDS data with our stations across all format platforms. BDS is providing cutting-edge technology. Its accurate data helps us super-serve our stations with valid and useful information with music targeting and rotations, said CUMULUS SVP/Corporate Programming JAN JEFFRIES.
NIELSEN Pres./Entertainment HOWARD APPELBAUM noted, "CUMULUS selecting NIELSEN BDS RADIO as its monitoring service is a testament to our commitment to quality services and insights and we couldn't be prouder."