Keke And KSAS Go Live 175 Again
April 20, 2012 at 5:33 AM (PT)
For the 5th consecutive year, PEAK BROADCASTING Top 40 KSAS (103.3 KISS FM)/BOISE PD/morning host KEKE LUV (STEVE KICKLIGHTER) will broadcast for 175 consecutive hours to raise awareness for child abuse prevention. This year he will broadcast live while encased inside a traveling glass box to coincide with APRIL as Child Abuse Prevention Month. This year's theme is "No Place To Hide" and for more than 7 straight days he will be locked inside a small custom built glass box that will travel across THE TREASURE VALLEY in an effort to help put an end to child abuse.
In making the announcement, SVP KEVIN GODWIN said, "Last year was a huge success when KEKE went live for 175 three stories in the air on 9th & Front in downtown BOISE, but the on-site campaign was confined to one location. Our main goal this year was to expand from one site to multiple locations across the valley, so we could get our awareness campaign in front of as many people as possible. With the tremendous support of some area businesses, volunteers and our PEAK BROADCASTING team, we were able to construct a vehicle for KEKE and 103.3 KISS FM to broadcast live from a mobile studio in many different communities across THE TREASURE VALLEY. In years past, KEKE has run 7 marathons in 7 days, not eaten for 7 days, not slept for 7 or 8 days, but this might be his biggest challenge yet, that glass box is tiny, it confining and it’s unbearably hot inside of it."
This special 103.3 KISS FM broadcast can be heard and viewed from anywhere worldwide, on line at www.1033kissfm.com starting this morning (4/20) at 10a MST.
Commenting on this year's Live for 175 campaign, KEKE LUV said, "This year will be a test, because we’ve never tried this before. That box is scary small to be inside it for 175 hours. We set out to raise awareness about child abuse prevention 5 years ago and unfortunately, we are reminded far too often, that our work isn't done. Abuse comes in many forms, but if we can stop it early enough, the future looks much brighter. Child abuse can stop if we continue to communicate and bring awareness to it... that is what Live for 175 has set out to do. Being able to get in front of more communities with our campaign this year, and our ability to use social media more to interact with supporters (facebook.com/1033kissfm), we hope Live for 175 stretches far beyond what it has in the past."