Bridge Ratings: Sirius On Retail Roll
June 5, 2006 at 1:12 PM (PT)
According to BRIDGE RATINGS' latest look at satellite radio trends, over the last three weeks of MAY, the company projects 57% of the 350,000 satellite systems sold were SIRIUS, with 58% for SIRIUS during the week ending MAY 29. Interestingly, for the month of APRIL, of over 1 million retail sales of satellite radios, 51% (534,994) were XM radio systems. Additionally, sales as a function of brand also has favored SIRIUS in recent weeks with SIRIUS sales over performing its brand awareness.
For a closer look at these finding, click here.