Merlin Media LMA's WLFM-LP/Chicago
April 24, 2012 at 9:51 AM (PT)
MERLIN MEDIA has entered into a Local Marketing Agreement (LMA) with WLFM/CHICAGO, enabling it to program and sell advertising on WLFM-LP (87.7 MHz) effective APRIL 30th, 2012. WLFM-LP is a low-power CHICAGO area TV station whose audio can be heard on 87.7 FM, video can be received with VHF antennas and viewed on COMCAST CABLE Channel 877.
It is currently playing Smooth Jazz and displaying local news weather and traffic. Beginning at 1:00p TOMORROW WLFM-LP will air news updates from MERLIN News WIQI (News 101.1).
"We believe this transaction will create significant value for viewers and listeners of 87.7," MERLIN MEDIA Advisory Committee Chairman JOHN GEHRON said. "The opportunity to expand the footprint of MERLIN MEDIA in CHICAGO is very exciting. Our goal is to expand the video and interactive components of WLFM-LP. We want to continue the focus of serving under-served audiences."
"We are extremely excited with the opportunity to partner with MERLIN MEDIA," WLFM's Paul Koplin said. "We are thrilled for the opportunity to allow MERLIN MEDIA to expand 87.7’s programming offerings."