Lori Lewis Previews The Worldwide Radio Summit Panel, 'Community As Crucial As Content'
April 25, 2012 at 4:02 AM (PT)
"Radio's biggest differentiation from all of the other music platforms available today is community. No other medium captures the depth of radio’s relationships with its fans and the sense of community it builds."
That's JACOBS MEDIA Dir./Digital And Social Strategies and MERGE columnist LORI LEWIS who is moderating a community brand building panel APRIL 28 at THE WORLDWIDE RADIO SUMMIT.
LEWIS, along with a stellar line up of talent, will deliver case studies on what happens when you apply a higher level of thinking towards social media and tap into radio’s biggest fans to create a "social community."
LEWIS says, "If you're using FACEBOOK just to increase ratings -- that's actually an anti-social tactic tapped from the programming strategy. What brands need is a social strategy -- which requires acknowledging, serving and strengthening the relationships your station builds each day. Our panel will show you a few case studies of true 'social brands' that leave traditional thinking out the window."