Sony Launching Music Cloud For Japan
April 25, 2012 at 5:32 PM (PT)
SONY will introduce MUSIC UNLIMITED, a cloud-based catalog of its 15 million songs, in JAPAN by the end of the year after rolling it out in 16 other countries first, BUSINESS WEEK reports. The company hopes flat fees, unlimited listens and accessibility through mobile and gaming devices will help close the gap with iTUNES, which started offering downloads in Japan in 2005.
SONY spokesperson SEAN YONEDA declined to specify a date for MUSIC UNLIMITED’s introduction in JAPAN. The company has yet to follow through on a 2009 plan to lure customers to its hardware devices by integrating online services for games, music, books and films, Watanabe said.
"Music content could be a key factor to revive SONY," YONEDA said. "The time is over where an electronics company can excel just because it has a good device. You have to have a very good platform to capture your clients within your system."