FCC Proposes Rule Allowing Noncomms To Fundraise On-Air For Third Parties
April 26, 2012 at 4:32 PM (PT)
The FCC has proposed a new rule allowing noncommercial educational stations to spend up to 88 hours of time per year (1%) on on-air fundraising activities for charities and other nonprofits. The proposal to allow third-party fundraising arose from the Information Needs of Communities report of JUNE 2011. Such fundraising has previously been allowed in exceptional cases under waivers, such as for Japanese tsunami relief.
The Commission's Notice of Proposed Rulemaking asks whether the ban is still necessary, what limitations should be placed on the fundraising, whether the 1% cap on time devoted to fundraising is appropriate, whether there should be caps on time spent on each program or campaign, and documentation issues, like annual reports to the FCC and disclosure on renewal forms.