Compass Media Networks Launches Bob Vila Feature In Over 60 Markets
April 30, 2012 at 4:42 AM (PT)
COMPASS MEDIA NETWORKS is launching its daily "AT HOME WITH BOB VILA" feature (NET NEWS 3/6) TODAY (4/30) in over 60 markets, with GREATER MEDIA Talk WTKK/BOSTON, CLEAR CHANNEL Talk KOGO-A-F/SAN DIEGO, PEAK BROADCASTING Talk KMJ-A-F/FRESNO, GENESIS News WWBA-A/TAMPA, CRC BROADCASTING Business KFNN-A/PHOENIX, and WINE COUNTRY BROADCASTING CO. Talk KVON-A/NAPA, CA on board.
"Stations in all formats -- sports, news-talk, all-news, country, AC and classic hits -- have signed up for VILA. In another week, we will announce additional stations in NEW YORK, LOS ANGELES, DALLAS, and WASHINGTON, DC," said COMPASS VP of Affiliate Sales ADAM WILBUR. "With over 90% name recognition with Americans, program directors appreciate the power of BOB's brand - and sales managers love the ability to sell the feature locally."