Conclave Webinar -- Across The Universe: A New Way To Look At Ratings
April 30, 2012 at 4:39 AM (PT)
On WEDNESDAY, MAY 9th at 2p CT, BRIAN WRIGHT of AUDIENCE DEVELOPMENT GROUP will be the featured presenter on the next CONCLAVE webinar.
Ratings, no matter what market size or survey instrument, meter, phone, or diary, are driven by small numbers ... the small number of actual listeners that hold your fate in their hands. WRIGHT will present a number of steps you can take to make sure they respond to your efforts and help you increase your ratings and revenue.
WRIGHT suggests you consider this one simple statement, "You need not affect your entire listening universe to have a universal affect on your ratings. These steps will change the way you program, market; manage your station and how you choreograph your music. It will lead to audience and revenue growth, without compromising your message."
CONCLAVE webinars are free; however preregistration is required via the CONCLAVE website at www.theconclave.com.