Jelli 'Reinvents' The Radio Spot
May 3, 2012 at 3:55 AM (PT)
JELLI has released what they call "a revolutionary new advertising platform that combines the reach of terrestrial radio with the engagement and measurement of the social web."
"We are reimagining the radio spot, making it more engaging and interactive," said CEO MIKE DOUGHERTY.
With JELLI RESPONSE ads, JELLI's platform serves the radio spot on-air, simultaneously presenting the ad to users who can interact in real-time with it as it plays, via JELLI for iPHONE, JELLI for ANDROID and the station's website. A JELLI INSIGHTS report is created, summarizing the engagement data from the radio campaign, including by demographic and region.
JELLI says the new offering "transforms radio advertising by incorporating the user engagement from JELLI's social platform with terrestrial radio spots served on the air from JELLI's platform." This platform is available immediately for national and network radio advertisers. JELLI's first campaigns using this new platform will begin to run next week in markets across the U.S.
"The advertising industry is eager for innovation from radio, to move a radio campaign from the world of 'did it run?' to 'did it resonate?'" said DOUGHERTY. "Pre-launch support from the largest agencies and their clients has exceeded our expectations."