Cox Digital Launches Mobile Division
May 3, 2012 at 10:23 AM (PT)
COX DIGITAL SOLUTIONS has launched its first mobile offering, CDS MOBILE, which will connect national brands to local audiences among quality local media and vertical content sites nationwide. Providing local depth, CDS MOBILE has partnered with the nation's leading newspaper, TV, and radio sites owned by leading strategic publisher partners.
Additionally, CDS Mobile provides breadth in vertical content sites among more than 20 categories that are geo-targeted to match an advertiser's specific target market. The technology behind CDS MOBILE enables advertisers to deliver highly targeted campaigns using: geo-fencing, latitude/longitude, radius, device, carrier, and time of day.
"Mobile is exploding, and we are there to monetize these growing local audiences in the best, most efficient way possible," CDS Mobile GM LEIF WELCH said. "We are not just an average mobile provider. We are coming to the game with established partnerships in technology, data, and inventory that are going to position us to aggressively compete in the mobile advertising market."
As the division of a company with a long history in reaching local audiences, CDS MOBILE launches with expertise in selling and executing digital media campaigns on a national level. "Mobile is a logical extension of our digital brand offering in the marketplace," COX DIGITAL SOLUTIONS Pres. STEVE SHAW said. "We invested in creating this new offering to serve the increasing numbers of our valuable local publishers who have a rapidly expanding mobile inventory base."
To learn more about CDS Mobile, visit: www.cdsmobile.com.