Pandora Claims An 87% Increase In Listener Hours
May 8, 2012 at 5:55 AM (PT)
PANDORA announced TODAY (5/8) new metrics that were reached in the month of APRIL 2012.
"Listener hours for PANDORA during the month of APRIL 2012 were 1.06 billion, an increase of 87% from 566 million during the same period last year," the company noted. "Share of total U.S. radio listening for PANDORA in APRIL 2012 was 5.95%, an increase from 3.11% at the same time last year.
"Active listeners were 51.9 million at the end of APRIL 2012, an increase of 52% from 34.0 million during the same time period last year," added PANDORA.
PANDORA is releasing key audience metrics on a monthly basis until third-party measurement services are in place to provide accurate information on PANDORA's users and usage across platforms.