Harker: Media Buyer's (Secret) Growing Interest In Radio
May 8, 2012 at 8:52 AM (PT)
In their latest post on Radio Insights blog, RICHARD HARKER and GLENDA SHRADER BOS of HARKER RESEARCH shine the light on a "secret." They write:
"Did you realize that interest in radio is growing among media buyers? Did you realize that radio ties television in growing interest? Probably not. It’s apparently a secret.
"A new survey of media buyers found that 25% of agency buyers are more focused on radio than they were last year, a 31% increase. Not only did interest in radio increase, it equaled the increase in spot TV! Given the persistence of the 'Radio is Dead' meme, you’d think it ought to be big news. But it’s not."
Read the full post here.