Pop2Life Launches P1 SMS
June 6, 2006 at 2:49 PM (PT)
ERIC MURPHY's marketing and promotions agency, POP2LIFE, has announced the launch of P1 SMS, a mobile content sales and marketing product that works by allowing radio listeners to text a unique "trigger" word or phrase (most likely the radio station name) to a 5-digit number during any song. Within seconds, P1 SMS responds with real-time song and artist info, along with a menu of interactive options, including "Buy It," "Get artist alerts," etc.
Individual radio stations can add additional triggers to drive tune-in, engage listeners in mobile contests, conduct polls, research and more. Current content will include ringtones, music downloads and artist alerts. Wallpapers, video, concert tickets and much more will soon follow. Radio will share in the net revenue. Additionally, stations can sell or distribute their own content, including exclusive ringtones which can be created and produced by P1 SMS music producers.
The technology was developed in conjunction with 3CInteractive.