Lori Lewis Suggests To 'Get It While You Can'
May 9, 2012 at 4:54 AM (PT)
"I've never been one for predictions -- and especially these days -- but if you consider the lack of adaption and evolution that has disrupted so many companies in the past few years, no company, including FACEBOOK, is not immune to chaos.
"So, consider this question:
"If FACEBOOK were to lose its placing in five years as the main social platform ... you all remember MYSPACE, right ... how did you make the social giant work for you at its prime?"
That's JACOBS MEDIA Dir./Digital And Social Strategies LORI LEWIS, who says that while too often the "party" between fans and brands start and end on FACEBOOK with no strategic tactics to pull people into the assets stations actually own and tap into the background of the uber-social fans -- there's still time to make FACEBOOK work for you.
MERGE is dedicated to helping radio grow in the digital and social space. Here is this week's article -- "Why FACEBOOK Might Disappear In The Next Five Year Years."