CBS Radio Partners With Vibes Media
June 7, 2006 at 7:04 AM (PT)
CBS RADIO is partnering with VIBES MEDIA, a leader in interactive text message and mobile content marketing programs. The partnership was announced by the two companies today (6/7).
25 CBS stations in such markets as NEW YORK, LOS ANGELES and 16 other markets, through this agreement, will have the ability to personally engage their listeners in real time, creating customized local promotions. Listeners will be able to participate in these contests from anywhere, via text messaging. Everyone who sends a message will receive a response.