Arbitron Offers Free 'Gamification' Webinar
May 15, 2012 at 5:12 AM (PT)
ARBITRON asks, "What do frequent flyer programs, eBAY 'stars,' casino cards, and FOURSQUARE badges have in common? And how do they relate to radio?"
These marketing tactics employ a concept known as "gamification," and radio professionals can use similar tactics to build loyalty to their brands, especially online. Gamification incorporates game elements and mechanics into nongame websites and apps.
ARBITRON has invited BUNCHBALL, a leader in gamification, to give industry-specific advice to building radio station brands. Other companies that employ these techniques have experienced:
* Significant gains in page views
* Increases in total engagement
* More social media sharing
* A boost in time spent online
ARBITRON invites you to join a free 45-minute webinar on THURSDAY, MAY 17th at 2p ET. Click here to reserve your spot.