Premiere Integrates With Marketron To Automate Management Of Network Orders
May 15, 2012 at 6:59 AM (PT)
PREMIERE NETWORKS and MARKETRON have completed the interface connecting PREMIERE's network traffic system with NETWORK CONNECT, a MARKETRON Mediascape Service that fully automates the process of network schedules from order placement through reporting and affidavit for radio groups.
"We are pleased to work with MARKETRON to bring this solution to our network and affiliate partners. Each year, our affiliates air hundreds of network spots and the PREMIERE connection to Mediascape brings a more efficient workflow that has enormous value for our affiliate stations and our advertisers," said PREMIERE NETWORKS SVP/Sales Operations MEG MONTURY.
"We are so pleased to have PREMIERE NETWORKS participate in the MEDIASCAPE platform," said MARKETRON Pres./CEO JEFF HALEY. "This integration is proof positive of the success of this offering and the value it provides. Network Connect exemplifies MARKETRON's commitment to delivering services that help our clients drive top-line revenue, improve efficiencies and increase openness and connectivity with value-added partners and systems. As network is an important and growing aspect of many of our clients' businesses, the Network Connect capability and proven value proposition associated with it is critical and can only be provided by MARKETRON."