Radio Advertising Bureau Presents 'Why Radio' Microsite
The Radio Facts & Marketing Guide Available For Download
May 15, 2012 at 7:31 AM (PT)
THE RADIO ADVERTISING BUREAU has launched a new, interactive website designed to explore the value of radio. Building upon RAB's previous Radio Marketing Guide, "Why Radio" is a new microsite that will serve as the radio advertising and research hub for not only radio sellers, but advertising agencies and marketers.
"We listened to the feedback from our members," noted RAB SVP/Marketing & Communications LEAH KAMON. "By building this new microsite, sellers are now able to review the insights and then customize them for their client presentations and sales needs."
"This newly designed microsite reinforces the many great attributes many of us within the industry already know about radio," said RAB Pres./CEO ERICA FARBER. "We've just made it that much easier for station sales forces and advertising agencies to find the latest research to showcase radio's many qualities as a highly effective form of advertising."
To review "Why Radio," visit www.rab.com/whyradio.