UMG And Scooter Braun's Schoolboy Records Expand Their Strategic Partnership
May 15, 2012 at 8:37 AM (PT)
UNIVERSAL MUSIC GROUP is expanding its global creative investments by entering into a broad-reaching agreement with prominent artist manager and entrepreneur SCOOTER BRAUN. The announcement was made TODAY (5/15) by UMG Chairman/CEO LUCIAN GRAINGE and BRAUN.
"As a young man, you always look for more than just a business venture, but mentors," said BRAUN. "LUCIAN has offered me both the opportunity to work with an amazing company with amazing resources, but even more so, the opportunity to draw from his vast amount of knowledge, having been in the business as long as he has. LUCIAN doesn't just look at the business as a music business, but as a worldwide multimedia business. He’s allowed me to be as creative as I want with my artists so that we can build for the future to come."
"With the barriers of entry to our industry nearly non-existent thanks to the global reach of the internet, it's now easier than ever for music entrepreneurs to get started," said GRAINGE. "And we want to be at the forefront of that expansion. Through our global creative investment program, we put real resources and creative support behind entrepreneurs such as SCOOTER. This is a win-win: entrepreneurs benefit from our support and expertise, while our artists and business partners benefit from their innovation. And there is no one more representative of this than SCOOTER. He is among the very best in the next generation of entertainment executives and the fact that he's accomplished so much at such a young age is testament to his vision and drive. I'm looking forward to our collaboration and the level of talent and creativity that will surely accompany it."