Color App Takes You Backstage At SNL
May 15, 2012 at 1:36 PM (PT)
When SATURDAY NIGHT LIVE closes its 2011-12 season on MAY 19th with guest host MICK JAGGER and special guests FOO FIGHTERS and ARCADE FIRE, new technology -- a free COLOR app -- will be used to broadcast backstage. The app lets SNL cast and crew members instantly capture and share LIVE video broadcasts and photos with friends on FACEBOOK, giving fans a rare peek into what really happens backstage during the week of rehearsals and during the LIVE show and the commercial breaks.
Once a cast member starts to shoot live video, SNL viewers get a little alert on their phones to tune in. To get COLOR, visit color.com/download from your mobile device or call **COLOR (**26567). By calling this number, you will instantly receive a text message with a link to download the app. COLOR is also available in the iTUNES App store and GOOGLE PLAY.