Triton Digital Now Measuring Pandora On National, Local Levels
May 16, 2012 at 5:59 AM (PT)
PANDORA is now being measured by TRITON DIGITAL for national and local audience size via the TRITON Webcast Metrics Local service. MARCH 2012 TRITON figures showed PANDORA with over a 71% share of Internet radio listening among the top-20 stations and networks in the U.S. Among adults 18-49, PANDORA had a weekly cume of 23,874,175, equivalent to a cume rating of 17.8, which, if compared to ARBITRON's MARCH RADAR 112, would make PANDORA the top radio network for Adults 18-49.
PANDORA Chief Revenue Officer JOHN TRIMBLE said, "The new TRITON reports are a great step forward for the radio industry and satisfy the growing demand for an apples-to-apples, third-party measurement solution for terrestrial and internet radio. These findings confirm our leadership nationally and offer local audience details that have never been available before. It is now apparent that Pandora has successfully become the largest radio network in the country."
"Agencies and marketers have been clamoring for an accurate, consistent view of the audio landscape," added TRITON Co-Founder/COO MIKE AGOVINO. "With Webcast Metrics we have provided just that, without relying on estimates, panels or extrapolations. Our solution measures every listener and provides an exact count, expressed in familiar terms. These new metrics give agencies a sound basis for decision making for more effective cross-media planning."