Arbitron Report Indicates 50% Of Latino Urban Listeners Are 12-21 Years Old
June 7, 2006 at 9:39 AM (PT)
Latino Urban is attracting a significant audience among a broad array of Hispanic listeners in several markets across the country. ARBITRON has released a report entitled, "THE NEW LATINO URBAN FORMAT" which indicates the new emerging format of Latin Hip-Hop, Latin R&B, Reggaetón, Latino Urban is attracting a young Hispanic audience.
Approximately 50% of Latino Urban listeners are between 12-21 years old. Although the Latino Urban format reaches English-dominant Hispanic listeners more than any other Spanish-language format, at least 70% of the listeners are Hispanic.