AdLarge To Rep Sixty Second Productions Product
May 16, 2012 at 2:05 PM (PT)
ADLARGE MEDIA has entered into an advertising sales agreement to represent the short-form entertainment programs from JEFF CRAIG’s SIXTY SECOND PRODUCTIONS: Sixty Second Preview, Video Viewer and Sixty Second CD. Combined, the three features reach more than 20 million listeners per week on more than 250 stations nationwide, including 46 of the top-50 markets and all of the top 25.
"We are thrilled to be working with JEFF and his team at SIXTY SECOND PRODUCTIONS. This is incredible inventory that has been coveted by leading national advertisers for more than 35 years," ADLARGE MEDIA Co-Founder/CEO GARY SCHONFELD said. "Sixty Second Productions’ inventory is heard on multiple stations in most of the Top 10 and Top-25 markets. And that kind of inventory is very difficult for advertisers to find these days."
"With the latest updates and insightful reviews of new movie, video and CD releases, Jeff has hit on a format that engages people as they rush through their busy day," ADLARGE MEDIA Co-Founder/Pres. CATHY CSUKAS added. "JEFF’s concept of the sixty second update and review on entertainment releases grabs listeners’ attention and draws them in. It’s exactly the kind of environment that national advertisers want for their brands."
"Our affiliate base has grown to such a significant level that we needed an effective way of providing national advertisers easy access to our audience," SIXTY SECOND PRODUCTIONS Pres. JEFF CRAIG said. "We chose ADLARGE MEDIA because of their strong relationships with national advertisers and their agencies, and because of their exceptional customer service. We want the kind of individual attention they provide their content partners, and know they will devote their time and expertise to bringing national dollars to our programs."