KDMX Rebrands As 102.9 NOW
May 18, 2012 at 7:57 AM (PT)
CCM+E Hot AC KDMX (MIX 102.9)/DALLAS has been renamed 102.9 NOW, effective immediately. The new name "reflects the station's ongoing evolution to embrace the targeted audience and play more current music programming."
102.9 NOW "will play a variety of listeners' favorite songs from today's artists, including KELLY CLARKSON, MAROON 5, JUSTIN TIMBERLAKE, ADELE, FOSTER THE PEOPLE, FLO RIDA, ONE REPUBLIC, GOTYE, NIKKI MINAJ and FUN," the station said in a statement. 102.9 NOW will also feature CHRIS JAGGER as the new morning show co-host for JAGGER AND TARA IN THE MORNING.
"102.9 NOW is more reflective of the station's current musical position which focuses heavily on artists such as GOTYE, RIHANNA, KATY PERRY and THE WANTED," said OM PATRICK DAVIS, "The station has evolved from the '90s To Now' to even more current music programming to capture this very hot cycle for contemporary music. KDMX has always had a great tie to sister station, KHKS, and this new name brings them even closer."