Jacobs Media TechSurvey8 Data Explained In Webinars Tomorrow And Thursday
May 22, 2012 at 6:02 AM (PT)
TOMORROW, MAY 23rd, THE CONCLAVE will present FRED JACOBS with the results of JACOBS MEDIA's industry-wide research study on NORTH AMERICA's usage of digital technology and social media with TECHSURVEY 8.
Comprised of data obtained from the largest radio study about tech ever conducted (170 stations/12 formats/57,000 radio listeners) this CONCLAVE webinar "will be so detailed and have so much information crucial to your future, that you will need to set aside 90 minutes to take in all the content and the Q+A period that will follow," notes THE CONCLAVE.
CONCLAVE webinar live presentations are free and recordings are available through www.theconclave.com.
Then on THURSDAY (5/24) JACOBS MEDIA will present the first of a series of webinars for seven key format groupings from its recently released TECHSURVEY8 study. Each presentation will provide format-specific information on the digital, social, and media habits of radio listeners from the largest research project in the industry’s history.
"Response to the study has been amazing since we released the top-line findings," commented JACOBS MEDIA Pres. FRED JACOBS. "But the story is deeper in the format data because they’re all different. Each format-centric audience has a unique digital footprint. These webinars will provide a blueprint for PDs, managers, and digital staffers to follow."
Participation in each webinar is open to anyone and costs $99. Each participant will receive webinar access as well as their format's 'Media Usage Pyramid' that graphically illustrates the hierarchy of media habits from the study. The webinars are scheduled on the following dates and times.
* MAY 24st at 2p EDT - Country
* MAY 31st at 2p EDT - Rock/Classic Rock/Alternative/Triple A
* JUNE 12rh at 2p EDT - Sports
* JUNE 14th at 2p EDT - AC/Top 40/Hot AC
* JUNE 18th at 2p EDT - Christian
* JUNE 25th at 2p EDT - Variety Hits
* JUNE 26th at 1p EDT - News
Sign up for webinars by clicking here.