Big Machine Label Group Partners With Crown Royal For NASCAR Sprint Cup Series
May 22, 2012 at 2:25 PM (PT)
CROWN ROYAL WHISKEY and BIG MACHINE RECORDS have announced a partnership for this year’s NASCAR SPRINT CUP SERIES race at INDIANAPOLIS MOTOR SPEEDWAY. Officially titled CROWN ROYAL PRESENTS THE “YOUR HERO’S NAME HERE” 400 AT THE BRICKYARD POWERED BY BIGMACHINERECORDS.COM, the race weekend will feature BIG MACHINE LABEL GROUP acts THE BAND PERRY, JUSTIN MOORE, THE MAVERICKS, GREG BATES and others performing for fans in attendance and viewers tuning in to the race on television.
The artists will be on hand at INDIANAPOLIS MOTOR SPEEDWAY on JULY 29th to ensure the winner of CROWN ROYAL’s annual “YOUR HERO’S NAME HERE” contest is provided a great experience. The winner, who will be named in early JULY, will meet various stars and attend a concert as part of an effort by CROWN ROYAL and BIG MACHINE to “showcase those individuals who make a difference in their communities without asking for anything in return.”
"There's no track in the world like the INDIANAPOLIS MOTOR SPEEDWAY and I'm thrilled that we will return as a race sponsor in 2012 for the CROWN ROYAL PRESENTS THE 'YOUR HERO'S NAME HERE' 400 AT THE BRICKYARD POWERED BY BIGMACHINERECORDS.COM!" BIG MACHINE LABEL GROUP Pres./CEO SCOTT BORCHETTA said. "We will again bring our most exciting artists to the stage for a great pre-race musical experience for the fans."
This race will mark the sixth time CROWN ROYAL has awarded race naming rights to an adult fan. This year, the program focused on all of the unsung heroes who make a difference in their communities, from firefighters and police officers, to first responders and local volunteers. Five heroes have been chosen as finalists and beginning on MAY 21st, fans will be asked to visit the Facebook.com/CrownRoyal to cast their vote for the person they feel most deserving.
As part of program, the five finalists will travel to INDIANAPOLIS for one of the NASCAR season’s races. The winner will get to wave the green flag to signal the start of the race and deliver the trophy bearing his or her moniker to the race winner in VICTORY LANE.
For more information, visit www.BigMachineRecords.com.