WSJT Throws 'Boy Bands Unite Weekend'
May 29, 2012 at 11:28 AM (PT)
Over the MEMORIAL DAY WEEKEND, CBS RADIO WSJT (PLAY 98.7)/TAMPA had some fun with the return of the boy band phenomenon with their "BOY BANDS UNITE WEEKEND"
Every hour, PLAY 98.7 featured current acts such as ONE DIRECTION and THE WANTED along side legendary groups like 'NSYNC, THE BACKSTREET BOYS, HANSON, 98 DEGREES, O-TOWN, LFO and NEW KIDS ON THE BLOCK.
On FRIDAY (5/25), PLAY 98.7 afternoon host CHAD PITT had his friends from the boy band O-TOWN on the air to talk about the band's recent comeback and past success. The station also received love from the members of 98 DEGREES via TWITTER thanking PLAY 98.7 for "Showing 'em love over the weekend!"
WSJT PD JAY STYLES tells ALL ACCESS, "It was the perfect theme for our core audience to relate and be passionate about. It created a HUGE buzz on the bay and on our social media accounts. Even "SPECIAL ED" from down the hall sister CBS RADIO Rhythmic Top 40 WLLD (WILD 94.1) was reportedly blasting PLAY 98.7 to an 11 over the weekend ... Shhhhh, don't let ORLANDO know!"