iHigh Scores $11.7M Investment From Cox Media Group
May 30, 2012 at 5:20 AM (PT)
iHIGH, a youth digital television platform and online network, has received $11.7 million in funding from COX MEDIA GROUP. In making this investment, COX MEDIA GROUP acquired a strong minority interest in the company, currently valued at nearly $60 million.
"This strategic investment in iHIGH is a long-term opportunity for COX MEDIA GROUP, and aligns with our mission of creating scalable content and advertising services businesses," said CMG Pres. DOUG FRANKLIN. "We believe iHIGH's solutions -- giving audiences the ability to watch any event live over desktops, tablets or smartphones -- are uniquely designed to help organizations reach a devoted and distributed fan base, while giving advertisers a highly targeted and hyper-local approach to reaching their customers. We’re looking forward to growing with iHIGH, reaching new markets and expanding opportunities for dedicated fans and advertisers alike."