One Direction Promo Blows Up Q102
May 30, 2012 at 2:52 PM (PT)
CLEAR CHANNEL Top 40 WIOQ (Q102)/PHILADELPHIA received more than 70,000 entries and a recording-breaking one million unique clicks to its website in only four days of its ONE DIRECTION VIP contest. Q102 awarded PHILADELPHIA local, ALYSSA MANGANO, a ONE DIRECTION VIP package that included front-row tickets, a backstage pass and meet-and-greet with the group at SUSQUEHANNA BANK CENTER on MONDAY, MAY 28th.
'Fans jumped at the opportunity for this one-of-a-kind VIP experience with ONE DIRECTION and generated the most traffic ever driven to the Q102 website during a four-day contest period," CCM+E Pres./Market Manager DENNIS LAMME said. "Q102 has its finger on the pulse of what’s hot in music and this record-breaking contest showcases its ability to create exciting opportunities that engage listeners in an innovative way."
"Q102 gave my best friend and me the opportunity to have the greatest night of our lives! Getting to meet the guys from ONE DIRECTION and to experience their concert from front row was something I'll never forget," MANGANO said. "They put on an amazing show and I'm so thankful I got to be a part of it! All the hard work was totally worth it and it's all thanks Q102!"