Radio-Mercury Awards ... Awarded
June 8, 2006 at 12:10 PM (PT)
DeVITO/VERDI nabbed the $100,000 RADIO-MERCURY AWARDS' Grand Prize with "Sushi," a radio spot created for the NATIONAL THOROUGHBRED RACING ASSOCIATION (NTRA), during today's 15th Annual RADIO-MERCURY AWARDS ceremony and luncheon at CIPRIANI in NEW YORK CITY. The awards were presented by the RADIO CREATIVE FUND (RCF) on behalf of the radio industry to recognize and reward excellence in radio creativity. A total of $165,000 in cash prizes was given out to 15 winners.
In addition to the Grand Prize, $5,000 was awarded to 9 winners from the General Category, plus one winner each from the Spanish-Language, the 30-Second, and the Radio Station-Produced Categories. In addition, an award was given for the best Public Service Announcement, which includes a $2,500 donation to the winner’s charity of choice, and a $2,500 Radio-Mercury Student Award was presented.
Here's who won what:
$100,000 Grand Prize Winner
-- DeVITO/VERDI for "Sushi" (NATIONAL THOROUGHBRED RACING ASSOCIATION)
$5,000 General Prize Winners
-- ARNOLD WORLDWIDE/CRISPIN PORTER + BOGUSKY for "Toe Rings" (AMERICAN LEGACY FOUNDATION)
-- COPACINO + FUJIKADO for "Folksy Announcer" (HOMESTREET BANK)
-- CRISPIN PORTER + BOGUSKY for "STRAPPED" (BURGER KING)
-- DDB CHICAGO for "Genius / Mr. 80 SPF Wearer" (ANHEUSER-BUSCH)
-- FITZGERALD + CO for "Doctors" (PIEDMONT HOSPITAL)
-- GSD&M for "Chalk Board" (SOUTHWEST AIRLINES)
-- LEOPOLD KETEL & PARTNERS for "The Turtles Song" (OREGON COAST AQUARIUM)
-- TBWA\CHIAT\DAY NY for "BOYFRIEND" (STARBURST)
-- YOUNG & RUBICAM CHICAGO for "Souvenirs" (THE TRAVEL CHANNEL)
30-Second Category Winner
-- FOOTE CONE & BELDING NY for "Mother-in-Law/Minefield" (BEIERSDORF/NIVEA FOR MEN)
2006 PSA Category Winner
-- THE RICHARDS GROUP for "Lucky" (M.A.D.D.)
2006 Radio Station-Produced Category Winner
-- SALEM RADIO LOS ANGELES for "Marvin" (THE TRANS SHOP)
2006 Spanish-Language Category Winner
-- LA COMUNIDAD for "Robot" (VIRGIN MOBILE)
2006 Student Radio-Mercury Award Winner
PORTFOLIO CENTER for "Worried"
The list and the audio of the winning commercials will be available online later this afternoon at www.radiomercuryawards.com.