Bonneville, Emmis, Greater Media, And Lincoln Financial Media Sign Up For PPM
June 8, 2006 at 12:19 PM (PT)
ARBITRON has announced that BONNEVILLE INTERNATIONAL, EMMIS COMMUNICATIONS, GREATER MEDIA and LINCOLN FINANCIAL MEDIA have entered into multi-year agreements for the companmy's PORTABLE PEOPLE METER (PPM SM) radio ratings when the new audience ratings technology is deployed in the 50 markets encompassed in ARBITRON’s previously announced PPM rollout plan.
ARBITRON plans to launch the PPM SM as its radio ratings service to the top 50 markets, beginning with HOUSTON in JULY 2006, pending MEDIA RATING COUNCIL accreditation.
the best solution available to bring electronic measurement to the U.S. radio industry
Commented BONNEVILLE Pres. and CEO BRUCE REESE, "Radio needs to embrace new technologies and try to take advantage of them. The PORTABLE PEOPLE METER will enhance our ability to harness new technologies, such as Internet and HD Radio, and to expand the terrific loyalty we have with our audiences over the air through services on new platforms that they will also find attractive."
EMMIS Chairman, Pres., and CEO JEFF SMULYAN stated, "I have always said that radio must be responsive to its customers. Advertisers and agencies have been clear about their desire for better data and a more accurate way to buy radio. By signing for the PPM, EMMIS will have better audience information for our sales and programming efforts. The PPM will help us persuade the decision-makers who advertise their products and brands that radio can do a better job for them than their other media choices."
Added GREATER MEDIA Pres. and CEO PETER SMYTH, "I see radio emerging as the leader and premiere content provider in the audio entertainment business. Our goal is to establish loyal, long-term relationships with our listeners and clients, whether it’s through our traditional broadcasts, our web streams, our multicast channels or our podcasts. The ARBITRON PORTABLE PEOPLE METER will help radio achieve this goal by highlighting our strength as a local medium and reinforcing the impact we have in our local communities."
Said LINCOLN FINANCIAL MEDIA Radio Division Pres. DON BENSON, "Radio needs to make the move to electronic measurement sooner rather than later, in order to grow our audiences and advertising revenue as well as to respond to the needs of our clients. We feel that our investment in the ARBITRON PORTABLE PEOPLE METER will pay long-term dividends for our company and for the radio industry as a whole."
"We have worked hard to demonstrate that, for today and for the foreseeable future, the PORTABLE PEOPLE METER is the best solution available to bring electronic measurement to the U.S. radio industry," said ARBITRON Sales and Marketing Pres. PIERRE BOUVARD. "We have listened respectfully to the industry’s requirements over the past five years, fielding numerous trials and studies, many at the direct request of our customers. And we’ve consistently shared the results of our research with the entire industry. We are gratified that all our years of close cooperation are being rewarded with the support of thought leaders in the radio business."